Alliance for Youth Action Announces Six Figure Expansion of Persuasion Mail Program

October 15, 2020

Carmel Pryor

WASHINGTON – The Alliance for Youth Action (The Alliance) is announcing a $400,000 expansion of its existing persuasion and mobilization mail program focused on the Presidential contest to include one million pieces of mail to young Texans. The initial program targeted 700,000 Gen Z voters in Georgia, North Carolina, and Pennsylvania with a four piece mail program.  Overall, The Alliance will spend nearly $1.4 million to send nearly four million pieces of mail to young voters in Georgia, North Carolina, Pennsylvania, and Texas.

In the expansion program, the Alliance is targeting over 1,000,000 registered 18-39 year olds in priority districts1 with TargetSmart turnout scores between 0 and 70. Non-white voters have TargetSmart partisanship scores 40 or higher while white voters have TargetSmart partisanship scores 65 or higher.

“The failures of Donald Trump and other Texas elected officials have greatly impacted young people in Texas, which is evident by polling that shows Joe Biden within distance of flipping Texas. Donald Trump won Texas by a little over 800,000 votes in 2016, and our universe includes 788,000 young Texans who didn’t vote in 2016. If Joe Biden wins Texas, it will be because of young voters,” said Dawn Boudwin, Deputy Executive Director of Network Strategy at the Alliance. 

The mail piece, which is set to hit homes the week of October 17, can be viewed here. Previous mail pieces in this program can be viewed here.

The Alliance is a nationwide network of organizations building the progressive political power of young people across the United States. We are committed to motivating and mobilizing young voters to defeat Trump, and we are committed to continue the fight for a bold vision for the future beyond Election Day.  We do not endorse candidates. Instead, we push candidates to champion the issues young people care about, educate young people on the stances candidates take on those issues, and make it clear that candidates must fight for young people’s votes. If elected, we will continue to push Vice President Biden on the issues young people care about most and support a network of youth-led organizations continuing the fight for social change in their communities. 


Paid for by Alliance for Youth Action,, not authorized by any candidate or candidate’s committee.

1Congressional Districts 2, 3, 6, 7, 8, 10, 21, 22, 23, 24, 25, 29, 31, 32; Texas House Districts 14, 26, 28, 29, 32, 54, 64, 66, 67, 92, 93, 94, 97, 109, 112, 121, 126, 129, 133, 134, 138; Bexar, El Paso, Fort Bend, Harrison, Jefferson, and Travis Counties